O L I V I A B R A U N
Positioning Strategy + Marketing Assets
About
Over the course of 15 weeks, our team developed a positioning strategy and designed creative marketing collateral that supported our Financial Services client in bringing two new service offerings to market.
We began this work by performing an in-depth competitive analysis, conducting a qualitative research study, and auditing our client's existing marketing materials across service offerings, creating an ecosystem. By leveraging research findings and analyzing the ecosystem, we created a new sub-brand with ownable creative assets, implemented new positioning to amplify the new service offerings, and designed 16 new dev-ready campaign materials.
8
Designed 8 dev-ready campaign emails in differentiated brand
7
Designed 8 print-ready campaign materials (inserts, postcards, etc.)
1
Prototyped 1 aspirational, forward-thinking new service landing page
23
Audited 23 existing materials (including 5 landing pages)
1
Delivered 1 in-depth competitive analysis report
Deliverables
Key Contributions
Lead creative direction and functioned as design expert
Designed all campaign materials and inspirational landing page
Helped facilitate roadmap + internal activation sessions
Created a differentiated brand for new services
Supported implementation of strategic positioning
Conducted an in-depth existing materials audit