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Positioning Strategy + Marketing Assets

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About

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Over the course of 15 weeks, our team developed a positioning strategy and designed creative marketing collateral that supported our Financial Services client in bringing two new service offerings to market.

We began this work by performing an in-depth competitive analysis, conducting a qualitative research study, and auditing our client's existing marketing materials across service offerings, creating an ecosystem. By leveraging research findings and analyzing the ecosystem, we created a new sub-brand with ownable creative assets, implemented new positioning to 
amplify the new service offerings, and designed 16 new dev-ready campaign materials.

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Designed 8 dev-ready campaign emails in differentiated brand

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Designed 8 print-ready campaign materials (inserts, postcards, etc.)

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Prototyped 1 aspirational, forward-thinking new service landing page

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Audited 23 existing materials (including 5 landing pages)

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Delivered 1 in-depth competitive analysis report

Deliverables

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Key Contributions

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Lead creative direction and functioned as design expert

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Designed all campaign materials and inspirational landing page

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Helped facilitate roadmap + internal activation sessions

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Created a differentiated brand for new services

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Supported implementation of strategic positioning

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Conducted an in-depth existing materials audit

Skills Required

Branding + Creative Direction
Strategic Positioning
Qualitative Research
Marketing Collateral Audit
Collateral Ecosystem Creation

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