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Behavior Change + Employee Engagement

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About

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A 15-week client engagement focused on developing targeted interventions to promote, drive, and celebrate behavior change among 8,000+ internal healthcare employees. In support of our clients' empathy-building endeavors, we delivered an inspirational series of videos highlighting hardships their members have endured while navigating the healthcare system and built an interactive, educational internal employee program.

Topics Included:
Mental Health
Maternal Health
Financial Well-being
Chronic Illness

21

Conducted 21 healthcare member
in-depth interviews

6

Developed 6 healthcare member story videos​

4

Designed 4 interactive team activities + facilitator guides​

1

Deployed 1 employee program + internal portal

1

Created 1 promotional splash video​

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Deliverables

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Key Contributions

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Branded an internal employee program interface​

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Designed print-ready campaign materials + swag items​

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Facilitated executive
socialization sessions

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Developed a quarterly campaign calendar​

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Supported web development + video production​

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Conducted 21 in-depth interviews + research synthesis

Skills Required

Empathy Building
Qualitative Research
Employee Experience Design
Behavior Change Methods
Branding + Creative Direction
Program Design​

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